Ayishat Olanrewaju: Your Personal Development is your Responsibility

A close encounter with Ayishat Olanrewaju reminds me that the best things come in small packages. She is a strong advocate of whatever your hands finds to do, do it well and professionally. 

This astute entrepreneur is well-learned. She holds a B.Sc degree in Mass Communication from Caleb University and M.Sc in Mass Communication from the University of Lagos.

She founded Corporately Lucid, a full-service Digital Media firm in Nigeria, and also African Freelancers; an online community of freelancers in Africa. She is passionate about helping individual and corporate brands communicate their values and writing effective content that sells.

With an impressive portfolio, Ayishat has many ventures going for her. She is a Professional Writer, a Brand Strategist, & a Certified Digital Marketer. She is also a voracious reader, content developer, and a design enthusiast.

Omote Ro Dhe caught up with Ayishat Amoo in a chat to find out what makes her tick ):
She talked about digital media versus traditional media, her fashion and style, career and more....

Read Excerpts below:


1. As a digital media specialist, would you say that traditional methods used in media are no longer applicable? And why?

Traditional media methods are still very much in use but that aren’t as effective as they used to be because of the advent of digital media. And so, it is important to make use of both methods collaboratively.

2. What skills do you think are no longer relevant in today's world? And what skills would you recommend for people who are digitally inclined?

It would be difficult to pinpoint the skills that are no longer relevant, but some of the skills I would recommend for people who are digitally-inclined are Digital Marketing, Writing, Data Science, Excel, and interpersonal skills.

3. The introduction to technology e.g artificial intelligence has made some jobs no more demand, would you say technology is blessing or curse?

Technology can be whatever you want it to be. You decide how effective you want to put it to use. No matter your field, it is important to understand the changes and be updated on the new technologies in place so that you stay ahead of the curve and become relevant in your field.

4. You are a fashion enthusiast, what is the most expensive item in your wardrobe and why?

I think the most expensive item in my wardrobe would be a bag because I like really great bags that help to make the right statements.

5. Who is your fashion icon?

I don’t really have a fashion icon, but I admire Ozinna Anumudu’s style.

6. How did you come about your brainchild- African Freelancers? What informed its setting up? What is its brand all about?

African Freelancers came up as a result to fill a need. Back in 2016, I was on the look out for a freelance forum where I can get freelance jobs and insights but I found none. And then I realized there are other people apart from me with such needs and I decided to create the platform in December 2016.

7. When you are not writing, what do you do with your time?

Sometimes, when I’m not writing, I’m probably learning something new

8. What is your favourite mantra or quote?

My favourite mantra is this  - Your Personal development is your responsibility

9. What would you like to known for?

I would like to be known for my impact in the digital media space and beyond.

10. How do you deal with challenges you face at work?

11. What keeps you awake late at night?

Content development! The nature of my job requires that I create a lot of content and so most times that is what keeps me up at night. However, I always ensure that I get enough sleep because that is very important.

12. We live in society where women are marginalised, how do you strive to make your impact regardless?

Regardless of whatever goes on in the society, I make sure I show up and give my best.

13. Do you follow routines? If yes, what is your daily routine like?

I am not really a routine person, but I make sure I make the best use of my time as much as I can.

14. Can you give a word of advice to those looking up to you in the media and communication industry?

Always give it your best. Be a master of your craft and make sure you keep learning and innovating.

She blogs at ayiwrites.com and you can find out more about her brand at ayishat.com.