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An email marketing list can deliver a major return on investment. According to research, the average ROI for email marketing is $44 for every dollar spent on a campaign.
Of course, to get the most out of an email list, you need as many followers as possible. Don’t worry if you’re not sure how to attract them. These tips will help:
Streamline the Sign-Up Process
It’s worth noting that you may want to ask for more than just an email address when asking people to sign up for your newsletter. Asking new followers what types of content they would like to receive helps you segment your list accordingly.and segmenting has been shown to boost open rates.
That said, you don’t want to ask so many questions that a potential follower decides it’s not worth their time to sign up. Review your current process and determine if there are any ways you can streamline it.
Providing testimonials from former customers is an effective way to convince a lead to purchase your product or sign up for your service. Thus, you could also use this tactic to grow your email list.
In key areas of your site (as well ads), include quotes from followers who are happy with the content you send. They’ll help convince potential followers that your email newsletter will deliver real value.
Tweak Subject Lines
These days, readers immediately delete emails with spammy, boring, or irrelevant subject lines. The fact that most emails are read on mobile also puts an emphasis on tight, engaging subject lines.
Tweak your subject lines to be short, personalized, and even throw in an emoji when appropriate. You can even A/B test two subject lines with most email marketing services like Mailchimp. That way, you can see which phrase worked best in terms of opens, reads, and click-throughs and optimize accordingly.
Ask for Forwards
Sometimes, it’s easy to overlook the basic tactics that can nonetheless be quite effective. For example, simply asking your followers to forward your emails will result in more people seeing them. This will itself lead to more people signing up.
Offer Different Plans
Many people don’t sign up for email lists (or unsubscribe from those they are currently signed up for) because they already receive too many emails. They don’t want extra content cluttering up their inboxes. Knowing this, you might consider offering a few different options when people sign up for your list. They can sign up for different tiers, each with a different level of email frequency. This makes followers who are reluctant to sign up because they already receive plenty of emails more likely to consider doing so. Not only that, but you can give visitors a choice between different content types: maybe they want to read about what’s happening at your company behind the scenes or maybe they only want to hear from you when you have a sale going on.
Don’t forget to promote your email list on social media. Just because someone already follows you on Twitter, that doesn’t mean they won’t be willing to follow your newsletter too.
The main point to take away from this advice is that growing your email list can be much simpler than you may think. Put these tactics into practice, and you’ll substantially boost your ROI.
Source: Taktical Digital