Damilola Olasinde: See every obstacle as a lesson

The name Damilola Olasinde means so many different things to different people. This Mass Communications graduate is a beam of light illuminating her world with her gifts and time. She is the Founder of Every Child Counts, a child-focused NGO that supports children living with special needs and other vulnerable children through advocacy, inclusion and assistance.

What separates problem solvers from spectators is that they see a need or challenge and turn it into a purpose. A childhood encounter witnessing marginalised and abandoned children bore the desire to drive change. She began caring for children where she was, with what she had. Her goal was to ensure that every child felt seen, heard and valued.

Having worked as a teacher, I know how children can test your patience. Although interacting with vulnerable children was emotionally challenging, Damilola finds strength in their smiles, vocal prowess, and confidence. For her, that is a job well done.

Launching us in 2026, Damilola's feature comes in at the right time in the new year, giving us the inspiration, filling us with positivity and wise words that are much needed to run with every day. Omote Ro Dhe had a swell time interacting with Damilola, see excerpts of this interesting conversation: 

What moment or experience led you to start Every Child Count?

Every Child Count was born from a deep sense of purpose and guidance from God. From an early age, I felt a strong pull toward children who are often overlooked, marginalised, or misunderstood. Instead of avoiding difficult situations or feeling uncomfortable around poverty, I chose to move closer, listen, and support in whatever small ways I could. I began by helping children in my immediate environment, offering simple gestures of care, a conversation, a little gift, or just being present. Over time, I realised that this was more than just compassion; it was a calling to ensure that every child feels seen, heard, and valued. Every Child Count is the embodiment of that calling, committed to creating spaces where children can thrive, discover their worth, and grow into confident, empowered individuals.

Working with vulnerable children can be emotionally demanding. What keeps you grounded and committed?

Working with vulnerable children can be emotionally challenging. There are moments that stay with you, stories of neglect, abuse, or loss that can be hard to process. What keeps me grounded are the small victories: a child speaking up confidently for the first time, a shy smile turning into laughter, or the joy of a child who finally understands they are capable of something great. These moments remind me why I chose this path. My faith also provides strength, teaching me patience and resilience, and reminding me that I am not alone. Even on the most difficult days, knowing that one child’s life has been touched by our work is enough motivation to keep showing up, offering care, and making a difference. A new year often inspires fresh commitments. What does the beginning of a new year mean for you as a child advocate?

A new year represents fresh beginnings, renewed energy, and renewed commitment. For me as a child advocate, it means showing up more intentionally and striving harder to reach children and communities that need support. It is a time to reflect on the lessons of the past year, explore new ideas, and innovate ways to strengthen our mission. Each year reminds me that advocacy is a continuous journey that requires growth, learning, and courage. It is also an opportunity to reconnect with partners, volunteers, and supporters, ensuring that every child we serve feels seen, heard, and valued. A new year is not just a change of calendar; it is a call to action to expand impact, bring hope to more children, and create environments where they can thrive.

As we step into this year, what urgent issues affecting children should families and communities pay more attention to?

Many children today feel unseen, unprotected, and intimidated by peers, leaving them to question their value. Sadly, some children do not feel safe even within their own families, which can create insecurity and low self-esteem. Emotional neglect, peer pressure, bullying, and various forms of child abuse are pressing issues that demand urgent attention. Children who grow up feeling invisible or undervalued may struggle with confidence, decision-making, and social relationships. Families and communities have a responsibility to listen, protect, and nurture children. By creating safe and supportive environments where children feel valued, we help them build resilience, self-worth, and the ability to pursue their dreams with confidence.

How do you teach children and teens to understand their worth and set healthy boundaries in age-appropriate ways?

We teach children to raise their heads high and recognise their worth. Many have grown up in environments where affirmation and encouragement were missing, so we focus on self-building, helping them understand that their past does not define them and that they have the power to shape their future. Through mentorship, interactive activities, and ongoing guidance, we encourage confidence, healthy boundaries, and the courage to speak up. Age-appropriate lessons on self-respect, communication, and decision-making help children understand that they can control what they can and advocate for themselves. By nurturing their strengths and teaching them resilience, we help them grow into empowered, confident individuals who believe in their abilities and know that they are capable of achieving great things. One book or film that changed your perspective?

Understanding the Purpose and Power of a Woman by Dr Myles Munroe profoundly shaped my perspective. The book opened my eyes to the incredible potential, influence, and purpose that every woman carries. It reminded me that understanding your purpose is the key to making a meaningful impact in the world. Reading it inspired me to approach my work with clarity and intentionality, realising that the influence of a woman can transform lives, communities, and futures. It reinforced my commitment to empowering children and mentoring young girls, showing them that their value, potential, and voice matter. The lessons from the book guide how I lead Every Child Count and encourage others to embrace their purpose in serving and uplifting others.

Preventive healthcare is a major focus of your work. Why do you believe early health education can change a child’s future?

Early health education is critical because it equips children with the knowledge and skills to care for their bodies, make informed decisions, and avoid preventable risks. At Every Child Count, this includes lessons on nutrition, hygiene, and age-appropriate sex education, helping children understand their bodies, set boundaries, and respect themselves. Teaching preventive healthcare and self-care early creates a foundation for lifelong well-being, confidence, and resilience. Children who learn to protect themselves are more likely to grow into responsible adults who make informed choices, advocate for their own health, and navigate life with awareness and confidence. This education is not just about knowledge; it is about empowering children to make decisions that shape a safer and healthier future.

What does a healthy, safe future for every child look like to you?

A healthy, safe future for a child is one in which they feel confident, loved, and protected. It includes access to quality education, proper healthcare, and a supportive environment where their voices are heard and respected. In such a future, children are free from abuse, neglect, and fear. They are encouraged to explore their talents, pursue their dreams, and believe in their potential. Safety, stability, and opportunities for growth are central, along with guidance that empowers children to make choices, advocate for themselves, and develop into compassionate, capable adults. A healthy future also includes emotional and mental well-being, ensuring children are resilient, adaptable, and prepared to navigate life’s challenges. How can people reading this interview support or partner with Every Child Count?

People can support and partner with Every Child Count in many ways. They can volunteer their time, mentor children, provide instructional materials, feed children, especially those less privileged, donate books and school supplies, and offer scholarships or free education. Communities, schools, and organisations can collaborate with us to extend our reach and amplify impact. Every action, no matter how small, contributes to creating opportunities and brighter futures for children. By supporting the holistic development of children academically, emotionally, physically, and socially, partners help build confident, empowered young individuals who can break cycles of disadvantage and achieve their full potential. What keeps you grounded and motivated on difficult days?

Seeing the impact of our work, even in small moments, keeps me grounded on difficult days. A child’s smile, newfound confidence, or gratitude from families serves as a powerful reminder of why I chose this journey. My faith provides strength, teaching me patience and resilience. Support from my team and the community motivates me to keep showing up, even when challenges feel overwhelming. I remind myself that meaningful change takes time, persistence, and consistency. Every life touched, every child empowered, and every opportunity created is proof that our efforts are making a real difference. If you could mentor your younger self, what would you say?

If I could mentor my younger self, I would say to trust the journey and embrace empathy. I would encourage patience, persistence, and staying committed to what truly matters. I would remind myself that small acts of kindness create ripple effects, that challenges are learning opportunities, and that believing in your purpose early will guide every decision and open doors to positively impact lives. I would also emphasise the importance of self-care, resilience, and balance while pursuing a calling that has the power to transform lives. My younger self would be encouraged to see every obstacle as a lesson, and every child encountered as a chance to make the world better.